Back and badder than ever. The legendary Ford Bronco.

The Ford Bronco is back by popular demand. The iconic SUV was one of the world's leading 4x4 vehicles for three decades, from the mid-sixties until the mid-nineties. This new generation Bronco boasts the latest in smart technology and a bold new look while remaining true to its rugged roots. More information to come.

BRONCO RIDES AGAIN

Way back in 1966, Ford introduced the world's first SUV and cut a trail to the great outdoors that would be followed by generations of Americans. And now, Bronco is coming back, strapped with thrilling power and go-anywhere capability, uniquely equipped to carry true adventure seekers deep into the wild and untamed places their souls long to be.


RETURN TO BAJA

Fifty years ago, Rod Hall and Larry Minor drove a Ford Bronco to an overall victory in the grueling 1969 Mexican 1000 – a feat that no other 4x4 has been able to duplicate. To honor their remarkable win, the Ford Bronco will once again return to the desert to test an all-new Bronco R racing prototype in the punishing 2019 Baja 1000. Get updates and follow its journey at performance.ford.com.

Contact Us

Permian Ford-Lincoln

1000 North Dal Paso Street
Directions Hobbs, NM 88240

  • Sales: (575) 393-6176
  • Service: (575) 393-6176
  • Parts: (575) 393-6176

Hours

  • Monday 8am-7pm
  • Tuesday 8am-7pm
  • Wednesday 8am-7pm
  • Thursday 8am-7pm
  • Friday 8am-7pm
  • Saturday 9am-7pm
  • Sunday Closed
  1. Permian Ford-Lincoln

    1000 North Dal Paso Street
    Hobbs, NM 88240

    • Sales: (575) 393-6176
Loading Map...

Make an Inquiry

* Indicates a required field