Permian Ford maintains an extensive selection of new Ford vehicles designed to meet the diverse needs of Roswell, NM drivers. Our new inventory includes the legendary Ford F-150, which continues to dominate as America's best-selling truck for over four decades with its available 3.5L PowerBoost Full Hybrid V6 engine delivering 430 horsepower and an impressive 12,700-pound maximum towing capacity. For those needing even more capability, the Ford F-250 Super Duty offers best-in-class conventional towing up to 20,000 pounds, making it ideal for contractors and ranchers throughout the Roswell area.

Whether you're navigating Highway 285 for your daily commute or heading out to Bottomless Lakes State Park for the weekend, we have the right Ford for your lifestyle. Our inventory features the versatile Ford Maverick compact pickup, the adventure-ready Ford Bronco Sport with available intelligent 4WD, the iconic Ford Mustang with its thrilling performance options, and the spacious Ford Expedition that seats up to eight passengers comfortably. We also specialize in commercial pickup trucks configured specifically for business needs, with upfitter-friendly designs and fleet pricing available.

Our knowledgeable sales team stays current on all Ford incentives and special offers, including the current manufacturer rebates and low APR financing programs. We invite Roswell drivers to explore our showroom and test drive any vehicle that catches your eye—we're confident you'll find the perfect Ford to match your needs and budget.

At Permian Ford, our used vehicle inventory offers exceptional value for Roswell, NM customers seeking quality transportation at competitive prices. Every pre-owned vehicle in our inventory undergoes a thorough multi-point inspection by our certified technicians, ensuring you drive away with confidence. We provide complete vehicle history reports for transparency, so you know exactly what you're purchasing—no surprises, just honest information about each vehicle's past.

Our used inventory includes a wide variety of Ford trucks and SUVs, as well as select vehicles from other manufacturers, giving you plenty of options regardless of your budget. From low-mileage used Ford F-150s perfect for work and recreation to family-friendly SUVs with advanced safety features, we carefully curate our selection to meet the needs of southeastern New Mexico drivers. Many of our used vehicles come with remaining factory warranty coverage, providing additional peace of mind.

We understand that Roswell drivers need reliable transportation that can handle everything from daily commutes to weekend trips exploring the Lincoln National Forest. That's why we stand behind every vehicle we sell with competitive pricing, detailed reconditioning, and ongoing service support. Our finance team works with multiple lenders to secure favorable terms on used vehicle purchases, making it easier than ever to get behind the wheel of a dependable car or truck.

Our state-of-the-art service center at Permian Ford is staffed by factory-trained Ford technicians who use the latest diagnostic equipment and genuine Ford parts to keep your vehicle running at peak performance. We're open Monday through Friday from 6:30 AM to 5:30 PM, making it convenient for Roswell, NM drivers to drop off their vehicles before work or during lunch breaks. Our comprehensive service offerings include routine maintenance like oil changes and tire rotations, major repairs including engine and transmission work, brake service, battery testing and replacement, and Ford-specific services such as software updates and recall repairs.

Roswell's climate—with hot summers reaching over 95°F and occasional winter freezes—demands regular vehicle maintenance to ensure reliability. Our technicians understand these local conditions and recommend services accordingly, such as coolant system checks before summer and battery testing before winter. We use only genuine Ford Motorcraft parts that are specifically engineered for your vehicle, ensuring optimal performance and longevity. Our service advisors provide transparent pricing and detailed explanations of all recommended services, so you're never surprised by unexpected costs.

We make servicing your Ford as convenient as possible with online scheduling, a comfortable waiting area with complimentary Wi-Fi and refreshments, and regular service specials to help you save on maintenance. Whether you need a quick oil change or extensive repair work, our team treats every vehicle with the same level of care and attention. We're committed to building long-term relationships with our Roswell customers by providing honest, reliable service every time you visit.

The finance center at Permian Ford works with multiple lending institutions to secure competitive rates for customers throughout the Roswell, NM area, regardless of credit history. Our experienced finance professionals understand that every customer's situation is unique, which is why we offer flexible financing options including traditional auto loans, lease programs, and special financing for first-time buyers, college graduates, military personnel, and first responders. We take the time to explain all available options clearly, ensuring you understand the terms and choose the payment plan that best fits your budget.

Leasing has become increasingly popular among Roswell drivers who prefer driving a new vehicle every few years with lower monthly payments and the latest technology features. Ford's lease programs offer competitive terms with flexible mileage options, making it easy to enjoy vehicles like the Ford Expedition or Ford Mustang without the long-term commitment of purchasing. For those who prefer ownership, our loan programs feature competitive interest rates and terms ranging from 36 to 84 months, allowing you to customize your payment to match your financial goals.

We also offer convenient online tools including a payment calculator and a pre-approval application that you can complete from the comfort of your home. If you have a vehicle to trade in, we provide fair market value assessments that can reduce your down payment or lower your monthly payments. Our finance team is committed to transparency throughout the entire process, working diligently to secure terms that make your Ford purchase affordable and stress-free. Contact us at (575) 393-6176 to discuss your financing options today.

Permian Ford has built a reputation throughout southeastern New Mexico as a dealership that genuinely puts customers first in every interaction. Our commitment to the Roswell community goes beyond simply selling vehicles—we're invested in building lasting relationships based on trust, transparency, and exceptional service. Our team members live and work in this region, so we understand the unique needs of local drivers, from the importance of reliable air conditioning during scorching summer months to the necessity of dependable 4WD systems for exploring the surrounding high desert terrain.

We're proud to be part of the Ford dealer network, representing a brand that has earned numerous accolades including the Ford F-Series being named Motor Trend's 2021 Truck of the Year and the Ford Mustang Mach-E winning the 2021 North American Utility Vehicle of the Year award. These recognitions reflect Ford's commitment to innovation, quality, and performance—values we share at Permian Ford. Our dealership maintains high customer satisfaction scores and has earned recognition for our sales and service excellence within the Ford dealer community.

What truly sets us apart is our customer-first philosophy that guides everything we do. From our no-pressure sales approach to our transparent pricing and honest service recommendations, we treat every customer the way we'd want to be treated. We offer competitive pricing on all vehicles, regular special offers and incentives, a comfortable and welcoming showroom environment, and a parts department stocked with genuine Ford components. Whether you're visiting us for the first time or you've been a loyal customer for years, you'll always receive the same high level of attention and care. Stop by our location at 1000 N Dal Paso St in Hobbs, or reach out to our team to experience the Permian Ford difference for yourself.